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VERTICAL VIDEO
AD CONTENT
IDEA
Short video with editing elements and transitions, which showcases an in-house brand shoe from Walmart.
EXECUTION:
A collection of short clips showcasing the shoe and its multitude of use cases.
BRAND HIGHLIGHT
The short video will serve as an ad for Avia, an in-house brand sold exclusively in Walmart stores.
SCRIPT
SCRIPT
ON-SCREEN
IM A HUGE
FAN OF THESE NEW AVIA 5000S
FROM WALMART
SHOT OF SHOES UNDER LIGHT AND ON DESK TOP
I CAN COMFORTABLY DO ALL THE THINGS I NORMALLY DO AND LOOK GOOD
WALKING WITH SHOES ON OUTSIDE WALKING AND WORKING
WRAP UP WITH CALL TO ACTION
(BUY OUR THING)
INSPIRATION
DRAFT
ELEMENTS TO ADD
1
2
3
SFX + MUSIC+ TRANSITIONS
SECOND
DRAFT
BRAND CONTENT
BRAND CONTENT
IDEA
SHORT VIDEO STYLING THE TRAVIS SCOTT JORDAN 1 RETRO LOW OG SP
EXECUTION:
COLLECTION OF CLIPS WITH DIFFERENT STYLING OF SHOES (FOCUS ON PANTS) W/ SHORT IN-HAND CLIPS OF SHOES UP CLOSE
BRAND HIGHLIGHT
SHOWCASES THE SHOE WITHOUT IMPLICIT ADVERTISING OR EXPLICITLY CALLING TO BUY THE PRODUCT
SCRIPT
SCRIPT
STYLING THE TRAVIS SCOTT OLIVE GREEN LOW 1S
ON-SCREEN
PREFACE WITH CLOSE UP IN-HAND SHOTS OF THE SHOES THEN FOLLOW WITH SHOTS RUNNING THROUGH FIVE DIFFERENT PANTS STYLED WITH THE SHOES
DRAFT
1
SFX
ELEMENTS TO ADD
2
CAPTIONS
3
4
MUSIC
TRANSITIONS
+ COLOR GRADING FIX (REC. 2020)
SECOND
DRAFT
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